Bucureşti - 10 iunie 2014
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Cara Delevingne si Suki Waterhouse “electrizeaza” clasicul trench!
Casa de moda britanica, Burberry anunta lansarea globala a campaniei de toamna-iarna 2014, Burberry Prorsum. Aceasta este adusa la viata de cele mai atragatoare modele britanice ale momentului, printre care Cara Delevingne si Suki Waterhouse si are ca punct principal de atractie iconicul trench.
Realizata sub directia creativa a lui Christopher Bailey, Chief Creative and Chief Executive Officer, Burberry si fotografiata de celebrul Mario Testino, campania reflecta spiritul artistic al colectiei de toamna-iarna Burberry 2014 si pune in valoare colectiile Prorsum, London si Brit.
Trench-uri clasice si lejere, hainele Chesterfield, jachete la doua randuri de nasturi, jachete din piele de oaie, poncho-uri din lana cu monograma, gentile Bloomsbury pentru femei si St. Ives pentru barbati, decorate cu picturi realizate manual sunt piesele cheie ale colectiei de toamna-iarna, propusa de Burberry. Ca si paleta cromatica predomina albastrul indigo, olive-ul, bejul camel, gri inchis, nuantele mierii si ale afinelor, iar ca materiale se evidentiaza gabardina din bumbac englezesc, pielea pictata manual, pielea intoarsa, organza din matase si bumbac, dantela din tul brodat.
Modelele Cara Delevingne (care si-a facut debutul in primul show Burberry in 2011), Suki Waterhouse (iubita lui Bradley Cooper, imaginea parfumului Brit Rhythm care si-a facut debutul pe podium cu ocazia show-ului de toamna-iarna Burberry Prorsum 2014), Malaika Firth, Callum Ball, Tarun Nijer si Oli Green au fost alese pentru a “dinamiza” aceasta campanie care reflecta spiritul britanic. Campania va rula la nivel international pe Burberry.com, Facebook, YouTube, Twitter, Google+, Instagram, Pinterest, Sumally, Sina Weibo, Douban, Youku si WeChat.
In Romania, flagship-ul Burberry se afla pe strada Luterana nr. 4 si contine o selectie atractiva de accesorii Burberry Prorsum, colectiile London si Brit pentru femei, barbati si copii.
Fotografiile vor fi creditate "© Copyright Burberry/Testino"
Imaginile nu vor fi crop-uite. Niciun text nu se va suprapune peste fotografie.
Burberry Autumn/Winter 2014 Campaign - (Trench Coat shot)
View <https://burberry.picturepark.com/Go/HttRy2Xd> & download
Burberry Autumn/Winter 2014 Campaign Behind the Scenes
View <https://burberry.picturepark.com/Go/T6VctT5N> & download
Burberry Autumn/Winter 2014 Campaign (Prorsum)
View <https://burberry.picturepark.com/Go/K1dDNTrf> & download
Burberry Autumn/Winter 2014 Campaign Behind the Scenes (Prorsum)
View <https://burberry.picturepark.com/Go/EtOluPFe> & download
VIDEO
YouTube link
http://youtu.be/BGzFo5RFX2A
IMAGES – SUPPORTING ASSETS
The Heritage Trench Coat – Still Life
View <https://burberry.picturepark.com/Go/WoQwDWQN> & download
The Bloomsbury Bag
View <https://burberry.picturepark.com/Go/BMkM5Ihl> & download
The St Ives Bag
View <https://burberry.picturepark.com/Go/xrnKrDKY> & download
Cara Delevingne for Burberry
View <https://burberry.picturepark.com/Go/e9sT9Zmn> & download
Suki Waterhouse for Burberry
View <https://burberry.picturepark.com/Go/SuIMYBFr> & download
Malaika Firth for Burberry
View <https://burberry.picturepark.com/Go/ewHr2bme> & download
Callum Ball for Burberry
View <https://burberry.picturepark.com/Go/2KVMDazk> & download
Tarun Nijjer for Burberry
View <https://burberry.picturepark.com/Go/G047me3Z> & download
Oli Green for Burberry
<https://burberry.picturepark.com/Go/gZdAvpWg> View & download
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Cuvinte cheie:
Burberry lansare campanie toamna-iarna Burberry Prorsum