Bucharest - 10 octombrie 2012
-
Cable Direct today announces a deal with S. C. Mass Media România de Mâine S.R.L to become the exclusive ad sales representative for TVH 2.0 channel.
Cable Direct will manage exclusively the advertising space of TVH 2.0 channel as of October 10, 2012.
Driven by the slogan „Restart Romania”, TVH 2.0 television broadcasts seven days a week and offers viewers cultural and social shows while adding entertainment (movies, series and entertainment shows) and sports content.
About the collaboration between the sales house Cable Direct, partly owned by Sony Pictures Entertainment company, and S. C. Mass Media România de Mâine S.R.L, Bogdan Lăzărescu, Cable Direct Sales Director, said: “Concluding the deal with Mass Media România de Mâine S.R.L, reveals our confidence in the commercial potential of the TVH 2.0 TV station. We will use our 13 years of continued experience to support the project TVH 2.0 “Romania 2.0” thus adding another success to the previous ones: Fox Kids, Discovery, Atomic, Cartoon Network, AXN and others made their first steps into advertising sales with us, Cable Direct
Aurelian A. Bondrea, General Director of TVH 2.0 TV station added: „We are starting the collaboration between professionals. A television that has gained prestige in the cultural – educational segment of the market through high end content on one hand, and a sales house that has in its portfolio, for a long time, thematic TV stations with shows known worldwide for their quality, on the other hand. The new TVH 2.0 is designed to stimulate the public’s interest for the cultural-educational niche.
TVH 2.0 is a member of the Romanian Association for Audience Measurement. At this point, the channel is broadcasted on RCS & RDS and UPC digital networks and soon will enter on other cable networks.
TVH 2.0 is the former TVRM in a new and rebranded format. Starting February 2012, TVH 2.0 came up with a new image and an improved content that fits the channel’s new identity.
About Cable Direct
Cable Direct started in 1999 as a company dedicated to cable TV advertising sales for the themed TV stations. After 13 years of continues activity the company builds a strong reputation in media industry supported by an excellent team, offering to the clients a full range of media services from A.T.L. to B.T.L. activities. Cable Direct is the exclusive sales representative for the channels: AXN, AXN CRIME, AXN SCI FI, National Geographic Channel and National Geographic Wild.
www.cabledirect.ro
About TVH 2.0
TVH 2.0 television is part of the project “Romania 2.0”, a long term project, which stands on the idea of improving and transforming Romania’s image. TVH 2.0 was launched on February 2012.
http://tv-h.ro/
.
http://www.cabledirect.ro/
Cuvinte cheie:
Cable Direct television advertisement