Bucharest - 05 noiembrie 2013
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- The courier company has been validated as a Superbrand in Romania and recognized as a powerful leading brand within the sixth Romania’s Superbrands Programme for 2013 in the “Transportation and Courier” category - internal courier services
- The award reflects the opinion of 1.500 Romanian consumers surveyed by Ipsos for Superbrands Romania
- Cargus introduced this May a new logo, visual identity and new slogan
Bucharest, November 5, 2013. For the first time in its 22 year history, Cargus, one or Romania’s leading courier companies, has qualified as a Romanian Superbrand. The validation comes after an extended survey made by Ipsos for Superbrands Romania targeting 1.500 Romanian consumers.
The brands included in the research – approximately 1.400 - were evaluated on criteria such as trust, quality and distinction in the market. Following the survey, almost 300 brands were identified as eligible for the Superbrands status in Romania, with Cargus among the laureates of the “Transportation and Courier” category - internal courier services.
Nadia Homoc, Cargus Commercial Director, underlines the importance of the Cargus brand validation by the Superbrands Programme:
“Being part of this group is a crucial step for our business, as the assessment is made based on consumers’ feedback. We’ve set out ambitious plans at the beginning of the year and building an even stronger Cargus brand is among our priorities. We’re happy to see we are on the right path. “
“Superbrands is an international program paying tribute to exceptional brands, with a long tradition worldwide. Having Romanian brands on the Superbrands list is a great joy for us as they become an extraordinary image vector for the local market. The success story of Cargus is a great example of how a Romanian brand can achieve an exceptional performance and differentiate itself on the market, building a strong image that has quality and trust as main pillars”, said Raluca Costache, Coordinator of the Superbrands Programme in Romania.
The Superbrands validation comes after one of the most important periods in Cargus’ history. The company has made major investments, approximately 4 million euro for fleet renewal, upgrading IT infrastructure and communication software, and has introduced a new visual identity, including a new logo, slogan and website.
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Cargus International
Cargus International SA is one of the biggest players on the Romanian domestic delivery market. Founded in 1991, it is Romania’s first courier company and currently owns and operates the only countrywide network of hubs, warehouses and a delivery fleet of over 700 courier vehicles. Cargus has a work force of over 1.500 courier professionals and has achieved sales exceeding EUR 20m in 2012. For more info about Cargus’ services, please visit www.cargus.ro and our Cargus Facebook page.
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Cuvinte cheie:
market survey Cargus Superbrand